LinkedIn is a business-oriented social networking site, which means your profile picture should be of you. Your photo is the first item someone will see when they search for you, or when they get a request to connect with you. In reality, you’re making a first impression.
A professional headshot for your LinkedIn profile photo is always best because the photographer will know what is needed. If you do not have the time or the budget, ask a friend or co-worker to snap a picture of you with their camera.
Refrain from having a facebook-esque photo, a cartoon image of yourself, cropped out photos, pictures with your children or pets, you at a bar, a selfie, or the default LinkedIn silhouette picture.
Here are 5 Tips for the Perfect LinkedIn Profile Photo:
Tip #1 – Have a photo that looks like you.
Is your photo more than two years old? If you changed your hair color, no longer have hair, or now wear glasses – make sure you have an updated profile pic. You also want to make sure your profile picture is a reflection of how you look on a daily basis.
Tip #2 -Dress appropriately for your industry.
What would you wear for an interview in your field? Think about an outfit that you wore that made you feel powerful while still remaining true to your personal style.
Tip #3 – Wear a color that compliments your features.
The color you wear sends a message. Solid colors look best. Avoid patterns that will distract and take away from your face. A pop of color should be eye-catching and compliment your undertone, eye color, and hair color. To find out the meaning of certain colors, check out my post on How to Wear Color with Intention.
Tip #4 – Choose the right facial expression.
You want to make sure you look approachable. This will give the impression that you appear warm and friendly. A natural, smile with your teeth showing is always best. If that is not comfortable for you, smile with your mouth closed.
Tip #5 – Pick a pleasing background.
Make sure your background is not distracting. The key is that you and your face stand out in your profile pic, and not your background. If you wear a black suit, make sure your background is not black. The key is to have some contrast between what you are wearing and your background.
Is your profile picture on LinkedIn helping or hurting your personal and professional brand?